Starbucks Will Restructure and Rise Once Again [View article]
Amen!!! I worked for Starbucks for 2 1/2 years and couldn't agree more with your assessment of starbucks decline. I personally had to leave since I was a student. They changed hour requirements on me that I just wasn't going to be able to meet. Unless they change they will continue to push away and alienate their most precious asset, their partners at the local level. These partners are the public face of starbucks to all of their customers. I also was interested as a high performing shift supervisor in a potential promotion to assistant manager but always seemed to get ignored. All the while our district added several outside hire managers and assistant managers.
On Nov 11 09:17 AM Jonny Rockit wrote:
> I think the time has come for Starbucks to reinvent some of what > they do. I worked for them for 3 years and the product seemed to > get weaker and weaker. Pike Place Roast is Latin American coffee > that is supposed to compete with the coffee of MCD and DD! Since > when does Starbucks change thier taste profiles to meet the average > coffees of those places? I think also that middle management seems > a little hesitant to promote people from within and instead look > to bring in outsiders to manage stores and so forth who do not quite > get the Starbucks ideas, they seem to treat it as another fast food > restaurant when in fact Starbucks changed the game with the benfits > they offered employees. Those same benfits attracted partners who > were artists, musicians, librarians, students, and other passionate > people who in turn passionately sold Starbucks to millions of people > everyday, enthusiastically! In the attempt to grow at break neck > speed their pool of good partners dwindled and was spread to far > and as a result the brand suffered. Good, passionate, engaging people > spread too thin mixed with people who didn't care resulted in a waterdown > brand. I think that it will be a few years before Starbucks gets > back to $30/share.
Starbucks Will Restructure and Rise Once Again [View article]
I worked for Starbucks for 2 1/2 years and couldn't agree more with your assessment of starbucks decline. I personally had to leave since I was a student. They changed hour requirements on me that I just wasn't going to be able to meet. Unless they change they will continue to push away and alienate their most precious asset, their partners at the local level. These partners are the public face of starbucks to all of their customers. I also was interested as a high performing shift supervisor in a potential promotion to assistant manager but always seemed to get ignored. All the while our district added several outside hire managers and assistant managers.
On Nov 11 09:17 AM Jonny Rockit wrote:
> I think the time has come for Starbucks to reinvent some of what
> they do. I worked for them for 3 years and the product seemed to
> get weaker and weaker. Pike Place Roast is Latin American coffee
> that is supposed to compete with the coffee of MCD and DD! Since
> when does Starbucks change thier taste profiles to meet the average
> coffees of those places? I think also that middle management seems
> a little hesitant to promote people from within and instead look
> to bring in outsiders to manage stores and so forth who do not quite
> get the Starbucks ideas, they seem to treat it as another fast food
> restaurant when in fact Starbucks changed the game with the benfits
> they offered employees. Those same benfits attracted partners who
> were artists, musicians, librarians, students, and other passionate
> people who in turn passionately sold Starbucks to millions of people
> everyday, enthusiastically! In the attempt to grow at break neck
> speed their pool of good partners dwindled and was spread to far
> and as a result the brand suffered. Good, passionate, engaging people
> spread too thin mixed with people who didn't care resulted in a waterdown
> brand. I think that it will be a few years before Starbucks gets
> back to $30/share.