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How do you get 1.75m Borders Rewards members? Here's a section from the cc
Jun 02 11:40 am
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All Comments by maz »Plenty of Bidding for Borders [View article]
How about open rates on your e-mails on reward members. Can can you talk about what's going on there?
Ed Wilhelm - Borders Group Inc. - SVP, CFO
They're really holding up about the same as they were. They're running somewhere in the mid 20s percentage wise and this is about where they've been and the program continues to grow and we're over 26 million members now, and growing maybe 27 now and we're still growing at about 140,000 a week on this, and so it continues to grow