dhmd1

Chipotle Mexican Grill: A Close Look

My small city of 100,000 people has 2 Chipotles (no Qdobas), which seems about right. They are generally busy but not impossibly so. Since the US has 300 million people, my very rough estimate for domestic expansion of the fast-casual mexican concept (Chipotle, Qdoba, Rubios, and the like) is 6000 restaurants.

The Long Case For Rubio's

As much as I like Rubio's fish tacos, it seems Chipotle's (CMG) has all the momentum in the mexican-themed restaurant category.