TLassen is a 50-something private investor, despite being licensed for securities trading and portfolio management in Canada, has found himself in the Manufacturing environment for the last 30 years. His career has been spent predominantly in the aerospace industry and he is currently responsible for maintaining compliance to AS and ISO standards for a midsized company in Montreal. His investment methodology is based on the concepts of economic added value. In plain English, investment returns have to be measured against investment costs. He uses fundamental analysis at the company level to identify best of breed companies and combined with the principles of economic added value, selects companies for long term investments. The subtle point of Warren Buffet's statement, 'it is better to find a great company at a fair value, than a fair company at a great value' is often missed by investors who attempt to find undervalued companies regardless of their financial health. He belongs to the Buy and Hold camp, but has learned over the years to be flexible by taking profits off the table occasionally. TLassen maintains 2 portfolios whose principal objectives are to generate reliable and consistent income while protecting investment capital through diversification. This income may come from stock or mutual fund dividends, interest from bonds and money market investments. Other forms of positive cash flow may be capital gains from sales of equities or from exchange of foreign currencies. In other words diversify, diversify, and diversify some more, between and within the asset classes TLassen's investment strategy is based on diversifying investment capital into three distinct asset classes: Non-fixed Investment Securities: Dividend paying stocks, mainly aristocrats and achievers. Income yielding ETF's, Index Funds, Closed End Funds, Bond Funds, REIT's, Income Trust Funds, Preferred Shares. Fixed Income Securities: Real Bonds (not bond funds) Bank Certificates and Treasury Notes Capital Gains securities: Non-dividend paying stocks or ETF's or index funds, Gold, Commodities, Foreign Currencies. Investment goal is to increase Investment Capital by 5% annually. Returns are never measured against, or bench-marked to the S&P Index. Investment returns are measured against the initial investment capital, not market value of securities.