User 411726

Yellow Pages Companies: Sinking into Oblivion

This outcome is completely expected when you look closely at what Donnelly, Idearc and other Yellow Pages companies really are - simply a distibutor of "canned data", which today is available for free on every mom/pop website and local directory. Data, which used to be the "gold" of the phone companies and routinely returned high margin profits, was guarded by those same phone companies - they were the only ones who had it initially, as a result of businesses signing up for phone service. Today, the Internet as destroyed their edge, as data has become another commodity either freely given away, or sold for pennies. Donnelly paid $350 million for Business.com in 2007. Today Donnelly as an ENTIRE COMPANY is worth a fraction of that. Expect them and many of their competitors to disappear by 2010.