I lead the first example of a market wide conversion from fuel to lithium battery power as the CEO of a company that I founded and took from an idea to a global leader in its niche with offices in Europe and the US with wholly owned factories in Asia and major customers in over 30 countries.
With Seeking Alpha I have set out contribute the closest thing possible to an insider perspective and a visionary outlook on developments in and relating to the electrification of transport, in particular my commentary has focused on Tesla Motors Inc,. (TSLA)
My interest in Tesla stems firstly because this is a company I understand as its behavior matches my own experience in business to an extraordinary degree. Also owing to what I believe is its pivotal importance. I am keen to understand its interactions with the market still further through discussion and debate with others with varying views and expectations.
My background is divided evenly between science and engineering and brand building and marketing and I am equally comfortable in both the technical and aesthetic arenas but can perhaps serve best as an instigator and translator of engineering and business strategy into meaning in the form of brand value for non-technical persons.
From an investment perspective and as a business leader contemplating the growth in value and influence of a business, I am a believer in companies and strategies that focus on delivering meaningful brand value as the primary driver that yields all other metrics including the attraction of key and committed personnel, integrity in the design and function of systems, goods and services, valuable contracts and permits as well as financial structures that yield positive cash-flow growth and customers who are keen to support the company with both purchasing and promotion.
I am aware that the above describes the mode of conduct that is rarely achieved in practice, however it is no abstract theory that I espouse, it defines my own experience from the thick of delivering to those standards in a company growing at terrific speed from garage to dominant global brand. The body of commentary I have placed on this website is largely to aimed at demonstrating competence accordingly in a format open to public criticism.
Regarding contributions to this website, it is not my aim to promote nor to detract from the value of any particular stock. That being said, I am highly supportive of objectives I believe to be shared by Tesla in as much as they stand to be effective in achieving the widespread electrification of transport and the elimination of the use of hydrocarbons without reduction to the quality of human life.
I am also harshly critical of pseudo-science or other means of obfuscation that aim to promote the value of hydrocarbons as “green” or sufficiently “green” as well as misinformation aimed at hindering sentiment for genuine solutions to avoidable use. For example I have no issue with the statement “Natural Gas is cheap” but I will not tolerate the statement “Natural Gas is clean”. My issue in this example is not Natural Gas in the absence of a clean and economic alternative, it is selling it on an untruth as a means to supplant or suppress such an alternative.
If my comments aimed to expose mischief or to defend good science and reasoned thought in this regard yield no discernible justice for either camp, I would be all the more disappointed for it.
I believe that good business and good environmental stewardship are mutually attainable and in fact can yield better investment outcomes than clinging to old ways of doing things, and that goal has my support.
In the mean time, to the extent that any of my contributions here have helped you make a better-informed investment choice, then I am happy to have been of service.