Terrin

Sandisk: The Next Apple?

SanDisk is nothing like Apple. It, however, is able to compete well in any market using flash memory because it is the only producer of such devices that actually makes the memory. That allows it to price its products very competitively. I suspect its devices also gets decent shelf space because it can give retailers like Walmart better pricing.

I have not seen a SanDIsk device yet that was particularly innovative, which is Apple's strong suit. If Apple were to buy Sandisk, which it smartly will not, it would be just for the Flash manufacturing capacity. That would, however, be a liability when technology changes.