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Why don't IR people use Seeking Alpha?
A part of my role in the past was to speak with the senior management of publicly traded firms. This included their investor relations departments. I can understand how they might be a little unsure of the value of posting here.
Outside the additional regulatory issues and amount of work involved I would assume that they may not be convinced of the ultimate end audience. Thus, what value is it to them. They speak to a broad constituency of share holders, analysts and potential investors. Face it, it is easier to speak privately to your ten largest holders than an unknown audience. Also, many of these professionals are financial types and have little or no understanding of this technology. An interesting poll would be to see just how much they understand the medium.
I would also assume it might also be a similar view of Twitter and other social media. it becomes a discussion of how you can "educate" them about your value. For me, I would start with those whose earnings transcripts you publish. Quantify the Seeking Alpha users who read them. It will be a slow learning process but this social media phenomena will invade their turf.
Apr 15, 2010. 03:41 PM
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