I'm an individual investor. Often, I read about investable brick and mortar businesses on Seeking Alpha and other finance sites; but most analyses are about the intrinsic values, balance sheets, etc... Yes, those are very important. However, you don't really know a business until you've at least used their service, shopped at their stores, or just do a simple drive by. I want to cover the "drive by" aspect of businesses. Of course, a good business does not mean it's a buy, nor does a crappy business mean it's a sell. I'm merely doing due diligence on the business before deciding if it's even worth my time to investigate further. Sometimes, you can tell if a business is going out of of business long before wallstreet analysts because most don't do this simple check.