Biography John S. LaRosa, B.S., MBA President, Marketdata Enterprises, Inc. (independent market research & consulting firm) Marketdata Enterprises, Inc. 8903 Regents Park Drive, Suite 120 Tampa, FL 33647 (813-907-9090) www.marketdataenterprises.com Mr. LaRosa is the President of Marketdata Enterprises, Inc., a 35-year old privately owned independent market research publishing/consulting firm. During his career, Mr. LaRosa has personally authored more than 100 major industry/market studies, primarily in the service and healthcare sectors. In addition to publishing such studies, Marketdata has extensive experience creating and building “authority websites”. Many of Marketdata’s studies (personally researched by Mr. LaRosa) cover little-analyzed niche markets. Frequently, Marketdata’s study is the ONLY business analysis available. Such is the case with sectors such as: the self-improvement market, the sleep market, pain management programs, dating services, fertility clinics, the weight loss market, etc. Mr. LaRosa has been an analyst of the U.S. weight loss market since 1989, personally researching/writing 12 editions of an in-depth market study entitled: The U.S. Weight Loss & Diet Control Market, as well as reports on the Diet Food Delivery Market, The Diet Websites Market, The Market for Multi-level Marketing Weight Loss Programs, The Worksite Weight Loss Programs Market, and quarterly Online Dieter Research Reports since Q1 2005 to date. Mr. LaRosa has performed numerous custom research and consulting assignments for weight loss companies and start-ups of all sizes, including medical programs, commercial programs, and pharmaceutical firms. He is also the author of a Aug. 2010 book: “How To Start A Profitable Weight Loss Business”. He has also recently created a series of weight loss market Teleseminars via Pivotshare. In summary, Mr. LaRosa is the leading American business consultant, with the longest tenure, covering the entire weight loss market and its ten sub-segments. Marketdata’s research is also available via MarketResearch.com and several electronic databases, internationally. Mr. LaRosa performs frequent custom studies and consulting assignments for Fortune 1000 corporations, and writes articles for a variety of trade associations, newsletters, magazines and journals. Mr. LaRosa has worked as a consultant and advisor to several industry trade groups, including the Equipment Leasing Association and the National Parking Association. He also is a contributing writer to trade journals such as The Bariatrician and WLS Lifestyles. Mr. LaRosa holds numerous conference calls with Wall Street and other analysts, primarily covering the weight loss market. He also critiques and advises start-up companies with new product launches, business and marketing plans. Mr. LaRosa graduated from the State University of New York with a B.S. in Education in 1976, and earned his M.B.A. in Marketing from Hofstra University in New York in 1979. He has worked for 30 years in the fields of: Marketing Management and Marketing Research, and now lives in Tampa, Florida. Marketdata’s market research has been quoted since 1989 by the… Wall Street Journal, N.Y. Times, Newsweek, USA Today, Forbes, Fortune, Business Week, Entrepreneur, Research Alert, Bariatrician, Nutrition Business Journal, LA Times, Boston Globe, Chicago Sun Times, dozens of national trade groups, and hundreds of local newspapers nationwide. Mr. LaRosa has appeared on CNN, Nightline, ABC, FOX-TV, and other stations and is frequently interviewed by the media.