retaillover

Ambercrombie, American Eagle Out; PacSun, Wet Seal In

Interesting read...these trends have been morphing over the last year or so but only with the spring season have we actually seen the kids embracing the trends and really wearing them. Neon, prints, dresses are all finally big in schools and retailers are finally shifting their assortments to them just now. The laggers are ANF and AEO who continue to follow the "american preppy look" quoted in the article. As for BTS even with the right assortments many of these companies have other major problems to fix so we'll see if they do get a sales bump for back to school and gain back some market share. Looks like Forever 21 is the best positioned too bad its private!