mike hough

Apple May Find Itself at Risk in Legacy Core Business

Why write this stuff now? What is the point? What is your motive?

You say, with all the sincerity you can muster, "There’s no reason to get down on Apple." - In that case why did you immediately precede that remark by:

"But there have been some nagging issues along the way like the proprietary nature of their products, their great reluctance to admit to any mistakes or shortcomings and relatively high prices which generate high returns but also fund increasingly swanky store locations." - and immediately follow it by:

"But at the same time I’m getting a bit tired of them and even their products." And this in the face of a massive earnings beat!

So, you are obviously completely out of touch with the market which is simply in love with them and their products.

You go on to say: "Strangely enough, they may be much more at risk in their legacy core business of computers and software than anywhere else." This in the face of a stunning increase in Mac computer sales and Snow Leopard OS sales. Punters were clearly so excited by your implied threat of Windows 7 that they decided not to wait for it's launch in just a matter of weeks!

Surely the story is in the fact that Apple can deliver industry beating performances month after month in a massive recession despite what you refer to as "relatively high prices" and that Microsoft is now desperately changing strategy to acquire it's own "swanky store locations". Stores which, incidentally, they plan to build in as close proximity to an Apple store as they can find. So, at least they know where computer buyers tend to congregate these days.

This 'article' lacks all sense of logic, true analysis and impartiality. It stinks.