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Latest | Highest ratedStarbucks vs. McDonald's: Filtering Through the Coffee Wars [View article]
1) SBUX Challenges Mom n Pop independents and pushes them out of business. 57% of coffee shops in the US are independent - That's actually a bigger market share, and it is a number that has grown quite rapidly since big green started their world domination tour of 1992.
2) "McDonald's sells good coffee" - No they don't. McDonald's sells McDonald's coffee dressed up to look like specialty coffee. It's still McDonald's. If one were to serve a Big Mac on fine china with nice flatware and some garnish, one would not have a "good cheese-burger", one would have a gussied up Big Mac. Same goes for coffee.