OldiesLover

Crocs: Patience Is a Virtue

Here Sean, This may be of interest:

seekingalpha.com/artic...


Thanks,

OldiesLover

Could Crocs Be a Turnaround Play?

Hey Dean, You did buy CROCS at $3.28... Right?

OldiesLover

Could Crocs Be a Turnaround Play?

Well Dean, we're going through another wave of anti-CROC BS from newspaper articles and bloggers here in the States of late, and again, they are constantly showing their lack of knowledge and research regarding this Company, and more importantly, their Products.

Again, they're called, "Plastic, Rubber and Foam Clogs." Which of course means... the authors are downright ignorant. All they talk about is the Original Clogs (Beach/Caymans), which is only one style of over 60 different styles CROCS offers.

They produced a wedge sandal for this Summer's Season, that I CANNOT keep in stock. (It's called, Patricia by the way.) They have additional new styles such as the Havana, Electro, Santa Cruz, Yucon, Cove... need I go on(?), and they are all selling very very well. No other shoeline comes close these days. Plus their Work Shoes continues to sell too, especially Bistro.

Yes, there continues to be a shake-out of dealers, but that's OK.

By the way, CROCS came up and spent a full day with us last week reviewing all sorts of things, including their 2010 line-up, which by the way, in my opinion (And I'll match my expertise with this line with any other retailer out there, let alone Blogger.)... Is the STRONGEST assortment I've ever seen from them.

Additionaly, one of the things these articles are talking about is the "supposed" fact that CROCS don't wearout. This cannot be further from the truth. They do wearout over about the same length of time as a Nike, and just as important, children outgrow them and are right back year-after-year for a new pair (Or 2 or 3 pairs.).

Anyways, thought this info might be helpful to you.

Thanks,

OldiesLover

Could Crocs Be a Turnaround Play?

Well, well, well... Finally a financial guy who can look past blog stupidity.

First, let me first mention that I am a CROCS dealer, and I'm an independent mom & pop retailer, who sold 30,000 pairs of CROCS last year, and I'm ahead of LY so far this year. I think that's important background for my opinion here.

Second, let me give a big picture insight. The retail footwear market is very difficult to get a foothold in. CROCS did it by opening up a ton of storefronts. However, they came to us LY and said that they were going to close off a huge number of them because they were not properly assorting the line. That by doing this, they were not only going to take a temporary hit on the sales line, but that this strategy would also make their inventories and payables go out of wack for awhile. (Of course, this was pre-meltdown.)

They did this, and their predictions came true. We hung in there, and we are still selling a ton of CROCS.

Third, customers of all types and sizes... love CROCS. Especially children and women. They don't care about financial bloggers, they just care about how great their CROCS feel on their feet. period. Currently, one of my biggest problems is getting my other lines to perform properly with so many CROCS being sold.

Fourth, CROCS is a material story... not a fad story. Sure, there's a fad element to it, but the foundation to CROCS is their material that cannot be faked. Not for long. The minute a financial blogger says plastic or rubber, I know they don't know anything about this product.

Fifth, do I love everything CROCS company has, and are doing? No. I wish they weren't working with big boxes and department stores so much. These retailers DO NOT merchandise, sell and support this line properly. Yet, I do understand why CROCS has to do it.

I wish they weren't so aggressive with their online business, especially with discounting. I believe in the longrun, they are going to lose retail pricing credibility. Yet, I do understand why CROCS feels they need to do it. I simply hope they get past this process, soon.

Finally, my ultimate wish... I wish they would go back to being private so they could get back to making lots of CROCS for me to sell, and pay no attention to the financial bloggers who haven't spent a single hour on a retail floor selling CROCS to hungry customers.

Oh, by the way... I sold almost 300 pairs of CROCS last Saturday. I have to get back to writing purchase orders, now.

Bye!