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How to Measure a Website's Success
bounce rate is a great indict but has it limitations when measured in landing pages. There is a big difference if a visitor read your page for 5 seconds or for 5 minutes. In the first case the page is not attractive enough for a visitor to read and in the 2nd case the visitor gives the page a lot of attention but apparently the conversion funnel is not optimized. in both cases common web analytics will record a bounce, wont be able to record visit length (since only one page is seen and visit length is calculated time between 2 page visits) and site owners miss on important information.
This is why we created
. With pagealizer site owners can see how long are page visits, how far visitors scrolled down the page and where they clicked. Based on these parameters site owners receive feedback and suggestions on how to make their landing pages better.
Jun 28, 2009. 01:02 PM
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