macmatthews

Apple's Leap from Mediocre to Marvelous

It is totally missing the point to suggest that marketing and advertising are the keys to Apple's success. People constantly talk about the Apple Hype machine and the Apple Fanboys, but these are people who genuinely appreciate the products that Apple produces. Steve Jobs has clearly stated that he and his team produce products that they themselves want to own. The iPod was a success because of its connection with iTunes, and the ease of downloading music, where previously there was total chaos in this space. Similarly with the iPhone, most people were very dissatisfied with the mobile phone industry. Apple set about making a phone they would like to use. It has nothing to do with advertising. Apple has the best possible advertising - free advertising from satisfied customers.