Seeking Alpha

Ralph F » Comments » Single Comment |

  • Murdoch Gets Dow Jones - Now What? [View article]
    The current economics of financial content are nowhere near these assumptions:

    1. "50 such cream-of-the-crop small publishers... Over time, each of these publishers would be doing 4 Million Page Views a Month" = 200MM page views per month.

    "If the network can expand to 100 such publishers, the revenue doubles, obviously." = 400MM page views per month.

    TheStreet.com (in its latest conference call transcript) said it did just over 100MM page views per month last quarter (307MM for the entire quarter), and it buys a ton of traffic from Yahoo! Finance.

    2. "they command a robust $150 CPM"

    TheStreet.com said: "our revenue per thousand page views in the second quarter was $17. 91".

    <b>TSCM conference call transcript</b>
    Aug 01 13:09 pm |Rating: 0 0
All Comments by Ralph F »
Comments by Ticker
AAPL, ABK, ACG, ACTS, ADE, ADI, ADRE, AEO, AGG, AHBIF.PK, AHR, AIB, AIV, AKAM, ALBKY.PK, ALVR, AMCC, AMCRY.PK, AMD, AMIS, AMKR, AMR, AMTD, AMZN, ANAD, ANF, ANN, ANSW, ANZ, APC, APOL, ARO, ARUN, ASIA, ASN, ASO, ATHR, ATMI, AVB, AWC, AWP, AXP, AYT, BA, BAC, BBH, BBI, BBY, BE, BEBE,
Ralph F's
Comments Stats
193 comments
Rating: 34 (41 - 7 )