stackrock

How Will Losing Wal-Mart Exclusivity Impact Cott Corp?

Having tasted numerous clones of Dr. Pepper, I'll state for the record that no one makes a better clone than Cott. Indeed, I consider the Cott product to be better than the original. Were I to find the Coke and the Cott product on the shelf at the same price, I would buy the Cott nine times out of 10. (What is the worst mirror soda? Dr. Shasta. Nasty stuff! Interestingly enough, their former product, Doc Shasta, was one of the best. History appears poised to repeat itself.)

If WMT switches suppliers, there may be no price point at which I would buy the new soda. So, while I appreciate that Wal-Mart wishes to offer its customers low prices, they must understand that you can't slap a label on dishwater and expect repeat customers.