Lei Yang

Danone Gives Wahaha A Hard Trademark Lesson

A couple of hard lessons to the Chinese business community and the country on the whole is probably a good medicine to take for the long term benefit. I think China needs to take the medicine sooner rather than later.

Danone Gives Wahaha A Hard Trademark Lesson

Whether Danone gets the Wahaha brand or not is not as important as how it gets. Given the nationalistic sensitivity of the matter, I fear Danone will have a huge PR problem if both parties can not settle the matter benignly. Legal action might deliver Danone the brand, but as well an excellent excuse for a media campaign against it and all its products to Zong. I sure hope Danone has a longer term perspective on Chinese market and keeps the eye on the bigger picture.