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Following are some basic tips on SEO optimization:-
• Insert your keywords, title, slogan and text with additional Meta tags above your menu.
• Ensure to keep keywords in your headlines.
• Write your keywords over 8-10 words into the “title” and “description” tags – specific and in accord to that page’s content.
• Be very careful with Flash - it can’t be read by search engines and causes slowness on loading the page.
• Keep graphics relevant to your content and be sure to use Alt tags containing the relevant keyword(s).
• Use image links in to important content on your own web site. Search Spiders will follow image links even if they prefer text links.
• Some search engine spiders cannot search frames - use frames at a risk.
• Simple tables are more easily read by spiders - so keep them simple.
• Cascading Style Sheets and Java Script files reduce page size and download time - spiders can index your web page faster which helps your ranking.
• Use standard HTML as often as possible. FrontPage, Dreamweaver or other WYSIWYG software editors add unnecessary scripting codes that make the page larger and harder to crawl.