Starbucks' New Coupon Giveaway: Disappointing on Several Fronts [View article]
I agree; what a cheesy way to " acknowledge" the confidence investors have placed in the company Might as well just mail out coffe samples by mail and save the coupon either way would have the same effect.
Did Starbucks' CEO Really Say That? [View article]
Well written except that it disregards that sbux will always hold that cachet over a pedestrain- ique 'Mcdonalds coffee' and there seems that sbux meets little in the way of price resistance from yuppies who are willing to wait for the vente mocha with extra this and that. I too am not a buyer just yet but waiting to see how the expansion in China takes hold ...or not
Starbucks: Great American Success Story - Or is Trouble Brewing? [View article]
Starbucks' New Coupon Giveaway: Disappointing on Several Fronts [View article]
Might as well just mail out coffe samples by mail and save the coupon either way would have the same effect.
Did Starbucks' CEO Really Say That? [View article]