With more than 13 years of experience, Kristin Martell has a broad background in public relations, marketing and communications, particularly in the telecommunications and technology markets. As director of corporate communications, Martell is responsible for PR, internal communications and analyst relations activities in support of BroadSoft's strategy and brand.

Prior to BroadSoft, Martell was director of marketing at CNSI, a $150 million government IT company. Previously, she held positions at several high-tech public relations, including FitzGerald, KG Communications, Optimum Public Relations, and Rourke Manning, Selvage & Lee, as well as ran her own consultancy, mTell group. During her tenure at these firms, she successfully launched over 30 new companies and products and worked with leading IT companies like Qwest, CA, Software AG, GXS, Vibrant Solutions (acquired by TEOCO), Sarvega (acquired by Intel), @stake (acquired by Symantec), Motorola, Teleglobe, GlobeNet (acquired by 360networks), PriceInteractive (acquired by iBasis), and InfoInterActive (acquired by America Online). Furthermore, Martell has past experience with BroadSoft serving as part of the original PR team that launched the company and its flagship product in the late 90s. Martell started her career in government, working for both Congressman Patrick Kennedy (D-RI) and Lt. Governor Bernard Jackvony (R-RI).