SilkRoadMusings Building conceptual and meme-type bridges between the framework of global free trade (including the multilateral banks, capital markets, development banks, WTO & FTA activities, and NGO activities) and the grassroots movement known as fair trade. Fair trade tends to be a populist movement that is a response to perceived and real differentials in the distribution of income. Free trade encompasses the policy and institutional infrastructure that is the primary driver of the global economy. SedonaCyberLink is building the bridge between the two frameworks by using new media tools that appeal to a broad base of the population, worldwide.