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Sharp vs Sony: LCD TV Battle Heating Up in Japan

The emphasis seems to be stronger to increase margins, despite the addition of market share is clearly an advantage. Pay special attention to how the high-end, larger segment of the screen plays because that is where the major players are shifting their resources and where margins are higher.

In the meantime, the struggle continues, Sony with its prey to problems of launching the PlayStation 3 and a lithium-ion laptop battery recall.