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Idea Fabrik PLC
Idea Fabrik is an online game technology company, which develops and licenses game development technologies as its primary business and conducts parallel, in-house game development. Historically Company's focus has been in the MMO space, with Electronic Arts / Bioware as the first licensee of its HeroEngine
technology as the foundation for their newest game scheduled to be released later this year "Starwars: The Old Republic". Since 2006 Hero Engine and its lighter version Hero Cloud as been licensed to more than 30 game developers. Following an explosion of social games in 2010 the management have decided to extend their technology and expertise to build a game development engine specifically focused on social games. On February 28, 2011 the company has announced the release of their newest platform Idea System, designed specifically to meet the needs of social game developers. This system brings Idea Fabrik's expertise in the traditional MMO field to social games with great 3D graphics, player interaction and RPG-style functionality. Present games on social networks are mainly written in Flash and are missing those new features. In addition to providing competitive advantage to new game developers, the company strongly believes that existing providers of social games like Zynga, Playdom (Disney) and Playfish (EA) will in the very near future need to upgrade their games to re-engage existing and attract new players. Since the announcement at GDC 2011 the company have signed up more than 1400 developers for the Idea System new offering. Idea Fabrik is a public company listed on the Frankfurt Stock Exchange.
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