johnwhite

Progressive's Clever Marketing Strategy

"Shopping for car insurance can be particularly stressful because, as a technical product, it is usually time-consuming and confusing." True. I have included this article to my Reference list in my Marketing Paper. Great article. Thank you.

John White
bookwormlab.com/colleg...

Jos. A Bank's Marketing Strategy Cheapens Brand

A truly wonderful and informative article. Helped me with my bookwormlab.com/colleg... Jos. A Bank's Marketing Strategy.
Thank you.

Charles Schwab: Marketing Products That Are Too Good to Be True?

"Such hardened stances should make investors skeptical of products offered by Schwab’s brokers." Oops, missed this quote. just as I said in my last comment.

John White
bookwormlab.com/colleg...

Charles Schwab: Marketing Products That Are Too Good to Be True?

"Most of the major Wall Street firms involved in the auction rate securities debacle have agreed to make their clients whole, but as was the case with its YieldPlus accounts, Schwab refuses to do right by his customers." The Investors are truly running away from the guy. The article is great and can be used as a source for a Product Essay

Thank you.