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Joshua Simons is the music-marketing guru who pioneered the proposition that music artists and brand marketers form strategic partnerships to transcend all media platforms. He accomplished this with the creation of the first music marketing company, Rockbill, Inc. which produced and delivered over 300+ sponsorship and product endorsement packages in the 1980’s – with notable examples Pepsi + Michael Jackson; Rolling Stones + Jovan, Journey + Budweiser, and Jimmy Buffett + Miller Beer.
Identifying new fan and brand engagement platforms, Mr. Simons created Rave Communications with funding from RJ Reynolds and Panasonic to launch Rockbill and Rave Magazines into music and comedy clubs nationwide. Extending this
effort to include Playbill type concert venue magazines in 40 concert venues from New York’s Radio City Music Hall to Universal Amphitheater in Los Angeles to include contracted magazine advertising and commissioned concert venue sponsorships.
Mr. Simon’s firm eventually transformed into EMCI [Entertainment Marketing and Communications International], which became the first full-service Entertainment and Lifestyle Marketing company in the 1990’s. This brand evolution set the stage for putting the first TV commercials on Cinema Screens, re-launching the Nintendo brand in North America, creating the first product integration model with Electronic Video Games, and successfully defining and delivering – as executive producer – MTV’s first-ever non-music program series, MTV’s Half Hour Comedy Hour.
Mr. Simons then set the stage with WorldSpace [an internationally licensed satellite and communications company, headquartered in Washington DC] to produce and deliver the first satellite radio infrastructure and music/news/education programming designed exclusively for third world countries outside of North America [Africa/India/Asia].
Within the first year of his tenure, Mr. Simons realized the opportunity for WorldSpace to purchase one of only two FCC “L” band satellite radio licenses. This led to the branding and underwriting of XM Satellite radio for the US [now merged with Sirius Satellite Radio as SiriusXM].
With Buzztone, Mr. Simons redefined and delivered a more engaging word-of-mouth posture in the late 90’s whose philosophy and approach helped set the tone [and trend] which became known as “buzz marketing” for clients as diverse as Sony Pictures to Coca Cola. His ability to incorporate the ‘tipping point’ in the brand develop¬ment cycle showed how strategic creative communications in non-traditional areas could become the lynchpin necessary to capture a successful branded entertainment philosophy and position product for long-term efficacy.
Mr. Simons Curriculum Vitae includes his role as the youngest product manager at E&J Gallo Winery in the 70’s that included the launching of the first ‘spirits’ brand – successfully marketed as E&J Brandy [it is currently the #1 selling brand in the category]. Other notable marketing initiatives included developing [with Billboard Magazine and Burt Sugarman Productions] Billboard’s #1 Music Awards – the first music trade awards television show which led to FOX Broadcasting [News Corporation] acquiring the rights to the property for exclusive broadcast on their network for eight consecutive seasons.
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