Andy Sweet

Yahoo: The Real Problem With Panama

Here is a comment from another advertiser: Panama isn't the fix. The reason the budgets have decreased and the bid prices for the high priced terms have fallen is due to low quality traffic from Yahoo's distribution network.

Since Yahoo lost MSN as a distribution partner, they have been left with questionable search engine partners and domain parking programs. These partners largely generate traffic from sources like second and third-tier search engines (who buy traffic from other, even more questionable places), Pay To Read programs and toolbars. That traffic tends to be very low quality (read 'non-converting').

Panama will help to eliminate the non-North American traffic that comes from these distribution partners, but it won't eliminate the US and Canadian IP bogus traffic.