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Schultz's Move to Cut Organic Milk Drinks Seems Misguided

I buy a drink at Starbucks 4-5 times a week, for years. I didn't even know that organic milk was an option. I would order it every time if I knew that. No wonder no one orders it. Do they tell people it is an option, or is it buried deep in their massive menu of items, which I never look at since I know what I want? Contrast that with items they want to sell, with posters and advertising all over the place.