Seeking Alpha

Robin Trehan's  Instablog

Robin Trehan
Send Message
Robin Trehan has a Bachelor’s degree in Economics and Public Administration, a Master’s degree in International Business Finance and Marketing from ENPC School of International Management (France) and a Master’s degree in Electronic Commerce/Systems (E-business) from Grenoble Ecole De Management... More
  • 15 P's Of Marketing-Robin Trehan-B.A, MIB, MBA Product, Price, Place, Promotion, Public, Personalization, Packaging, Positioning, Protection, Presentation, Payment, Purse, Pouch, Promise Principal Robin Trehan, Is Marketing And Brand Expert With B.A, MIB

    15 P's of Marketing defined by Robin Trehan

    1. Product- What Product is being offering.

    2. Price- What Price the product is being offered?

    3. Place- What Place the product is offered?

    4. Promotion- What kind of promotion is being offered?

    5. Public- What is the customer base or target audience which might lead to market segmentation.

    6. Personalization- Personalization of the product to the target customers and customer segment.

    7. Packaging- Bundle of services, in case of service based product and in case of physical product shelf life of product.

    8. Protection- Guarantee, Service package, after service.

    9. Positioning- identifying and attempting to occupy a market niche for a brand

    10. Presentation-What kind of management or brand is standing behind the product.

    11. Payment- It will include the key component of forms of payment as well as the cut for the payment processors and processing of product sold.

    12. Purse- financial strength of customers or target audience.

    13. Pouch- how much % of the Purse (overall market) the company is able to capture and what is the % captured by competitors.

    14. Promise- commitment, quality, brand performance.

    15. Principles- the capital invested in the product to define the ROI, brand value, company values and principles.

    Sep 02 2:04 PM | Link | Comment!
  • 10 P's Of Marketing Defined By Robin Trehan

    Robin Trehan defines the 10 P's of Marketing.

    10 P's of marketing from

    1. Product- What Product
    2. Price- What Price
    3. Place- What Pace
    4. Promotion- What kind of Promotion
    5. Public- What customer base or target audience
    6. Personalization- Personalization of the Product to the target customers and customer segment
    7. Payment- It will include the key component of forms of payment and the cut for the payment processors and processing of product sold.
    8. Purse- financial strength of customers or target audience
    9. Pouch- how much % of the Purse the company is able to capture and what the % captured by competitors.
    10. Principal- which is the Capital invested in the product to define the ROI

    Robin Trehan, is marketing and brand expert with B.A, MIB and MBA

    Tags: marketing, brand
    Jul 26 4:37 PM | Link | Comment!
  • Leaders Cannot Resist Change That Is Necessary For Their Team’s Success- Robin Trehan
    Leaders often need to be able to change on a dime.  You have to be able to bend but not break.  Often times there are changes that need to be made that are critical to the success of your team.  These changes may require sacrifice and they may require work or tough decisions.

    The toughest decision may be to actually implement that change.  There are many obstacles that can stand in the way of the success of your team and it is crucial that as a leader, you do not let yourself be one of those obstacles.  Changes come as a result of a change in the economy, a change in the dynamics of your team, and for a variety of other reasons.

    It may be a fear of “rocking the boat” that prohibits many leaders from making the changes that are clearly needed to either maintain existing success or turnaround a team that is failing.  Often times it may be as a result of procrastination that a leader is not making the changes that s/he knows is necessary for the well being of the team.  Procrastination usually stems from uncertainty, such as not knowing the exact process, protocol, or strategy for implementing the needed changes. Often times there is not a plan in place to institute changes which leads to that feeling of uncertainty about how to actually do it which causes procrastination.

    Procrastination is lethal to the health of an organization.  No matter how great your talent, no matter how vast your resources, and how deep your pockets, you will never win the race if you cannot leave the starting line.  The best way to combat procrastination is to sit down and first clearly name your object on paper (the change that needs to be made).  Then you must take the time to put all of your thoughts on to paper and formulate a clear plan in simple steps for how you will implement this change.  Very complicated tasks can be made much simpler by breaking them down into smaller steps.  By doing this, you will have a clearer picture of exactly what to do which will eliminate your procrastination.  Someone once said that if your plan is not in writing, you do not have a plan.

    Not enough can be said about taking initiative and making changes.  You not only owe it to your team, but you also owe to yourself and your development as a leader.

    Robin Trehan, B.A, MIB. MBAebusiness


    May 24 8:34 PM | Link | Comment!
Full index of posts »
Latest Followers

Latest Comments


Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.