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London-based independent media analyst specialising in the radio broadcasting sector
Independent / boutique research firm analyst.
Grant Goddard is the UK's leading media analyst of the radio broadcasting industry, having published more than 1,000 articles, analyst reports and presentations about the sector. He has worked for three decades in the radio industry, having created successful large-scale commercial radio stations in the UK,
Europe and Asia for clients such as News Corporation's Star TV and US-based Metromedia International Inc. Grant's contributions to the UK media sector include investment advice to City shareholders as former Senior Media Analyst with Enders Analysis, the research and drafting of a report for the government's Digital Britain consultation on the future regulation of commercial radio, and a report on the BBC's use of independent radio productions commissioned by the BBC Trust. He was called to provide written and oral evidence to the Competition Commission and the House of Lords Select Committee on Communications concerning radio sector issues. His career started in pirate radio in the 1970s, which led to him successfully transforming Kiss FM from an unlicensed London broadcaster into the UK's first legal youth-targeted, black music radio station.
Grant Goddard: radio blog
DAB Digital Radio: Licensed To Fail
“Digital radio switchover is unlikely to ever happen in the UK” writes radio specialist Grant Goddard in his new book ‘DAB Digital Radio: Licensed To Fail’ published 1 October 2010 by Radio Books in the UK and US. Goddard uncovers a secret deal struck between the government and the UK commercial radio
industry to force DAB radio upon the British public. In return for the radio industry promising to press ahead with DAB, the government bowed to pressure from the largest commercial group to amend the law so that its most profitable national FM radio licence could be renewed without a public auction. Goddard also exposes a wealth of inaccurate and distorted data published by radio industry lobbyists as part of their campaign to convince the government and consumers that take-up of DAB radio has been a success in the UK and overseas. However, while the radio industry was assuring the government of its commitment to DAB as ‘the future of radio’, Goddard’s book reveals that the largest commercial radio group was quietly closing its digital radio stations and selling off its investments in DAB radio licences. Goddard estimates that the UK radio industry’s investment to date in the DAB radio system is almost £1 billion and has contributed significantly to the current lack of profitability in the commercial radio sector. He concludes that UK radio’s misplaced faith in European DAB technology has destroyed the viability of much of the UK’s previously profitable local commercial radio industry.
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