benitocamela

Diageo: The Coca-Cola of the Alcoholic Beverage Industry?

Moss good article, although my take on them is that their management is not up to par, compared to KO. They have let, for example, Spain the cash cow of the Grand Met days run down, due to silly "strategic" reasons. They have lost their advantage of covering the entire trade, like KO does, by relying more on wholesalers. They should expect more of themselves.