ardano

The Future of Radio Is Online

interesting, but perhaps not definitive...The real answer is that radio will morph into something not yet understood, probably a balance of all systems, traditional, satellite and internet.

Local franchises in traditional radio do have value. Satellite and internet radio also have their drawbacks. Here's one, fidelity. Both sound thin. We live in a world of high def, yet when it comes to radio, we're going in the other direction. I don't get it. Ipods have less fidelity and dynamic range than a good traditional fm signal. Pop in a cd, (remember those,) and fidelity jumps. Cars come equiped with sophisticated amplification systems and dozens of speakers putting out sound that you can get of AM radio.

There are times when a radio listener must have local traditional radio. Other times that same listener will gravitate to a national feed. Circumstances will dictate that choice and given the technical upgrades of autos, consumers will be able to listen to all of them.