Marcia K. Mogelonsky, Ph.D. Global Food and Beverage Analyst, Mintel International (London and Chicago). Expertise/Research Interests: Consumer behavior and consumer culture with a focus on food and beverages; consumer demographics; supermarket and restaurant category analysis. Bio: Marcia Mogelonsky has more than 15 years’ experience in consumer demographics, behavior, and culture. Currently, she serves as Global Food and Beverage Analyst with Mintel International, a market research firm based in London and Chicago. Her food industry clients have included McDonald’s, Mars, Hershey, Wrigley’s, Frito Lay, Pizza Hut, and Lipton’s. She has also done new product development for Whirlpool, Frigidaire, Schott Glass, Kodak, and IBM and has presented research at a number of industry conferences and seminars. Dr. Mogelonsky served as a consultant to USAid in Egypt, providing manufacturers in that country with strategies for selling their products in the west. She has also served on the Advisory Board of Gate Gourmet (Zurich) and the International Food Futurists Panel of TrendWire (Springfield, MO). She is an Adjunct Faculty Member of the PLMA Executive Management Seminar at St. Joseph’s University in Philadelphia. Dr. Mogelonsky holds a B.A. and M.A. in archaeology from McGill University in Montreal and a Ph. D. in archaeology from Cornell University. Before embarking on her current career she spent 10 years as a field archaeologist in Europe and the Middle East. She is the author of three books on consumer behavior and food and a former Associate Editor of American Demographics Magazine as well as the author of more than 75 reports and over 100 articles on consumer demographics and behavior.