Sramana

Murdoch Gets Dow Jones - Now What?

Ralph and Michael,

CNN Money has the CPM numbers in the 100-150$ range. I don't think Cramer has a good Ad Sales force, hence doesn't get the CPM numbers. But WSJ certainly does. And they have the brand. Cramer's brand is not as big as WSJ. In fact, if WSJ puts together a network like this, Cramer should just join it. I think, actually, he very much wants to.

In terms of traffic, CNN Money has 145M page views a month, and WSJ+Marketwatch also is in the same range. Remember, WSJ is not free. But the blog network would be free.

Finally, the International business / finance traffic will go up significantly over the next decade.

In summary, I think, perhaps only 2-3 players are capable of pulling this plan off, and WSJ and CNNMoney
are amongst them.

Sramana