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Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her first book, Entrepreneur Journeys (Volume One) is available from Amazon.com.
Sramana Mitra on Strategy
Sramana Mitra is a high-impact Entrepreneur- Executive in Silicon Valley. She focuses her Strategy Consulting expertise on market-oriented challenges, ranging from product strategy, market strategy, channel strategy, M&A, funding, and exit strategy. Sramana’s unique attribute in Consulting is her operating
background as an Entrepreneur CEO, which enables her to chalk out a clear execution path and a task break-down to convert her strategy into an operating plan within limited resources. Her extensive network is always a great source of business development opportunities made generously available to clients. Sramana engages in facilitating strategic planning programs, as well as longer term engagements that include positioning, turnarounds, business development (strategy, deal structuring and negotiations), as well as fund raising and M&A. [See "Trend Radar 2008: Financing, Roll-Ups, and Acquisitions".] Other attributes that distinguish her methodology and approach include: * A thorough positioning framework that addresses a 360 degree view of product, marketing, and sales. * Precise ability to zero-in on the key issues that are potential road blocks towards crossing the proverbial chasm. * Creativity and intuition for identifying repositioning opportunities for businesses that are in turn-around situations (if there is one). * Well-developed process for identifying, quantifying and validating major new growth markets, and for creating realistic penetration strategies. * Financial engineering knowledge to support strategic maneuvering, including Buy-side and Sell-side M&A, Private Equity / LBO, Corporate Carve-outs, and other sophisticated structures. Sramana also consults with Mutual Funds and Hedge Funds on technology stocks.
Sramana Mitra on Strategy
Back Cover: Entrepreneur Journeys begins with a simple idea: technology start-up success, and the knowledge required to achieve it, is out there to be leveraged by anyone who is willing to listen. Using her own intimate knowledge of the entrepreneurial world, in this book renowned strategist and Forbes
columnist Sramana Mitra captures the stories of entrepreneurs that have come before to help those who are looking to learn. Offering readers an inside view of how to navigate an entrepreneurial path, Mitra synthesizes candid conversations with her own incisive analysis, to create a unique set of case studies. Truly a book that distinguishes itself from the crowded business-book marketplace, Mitra has written a text that is accessible through its story-telling narrative, and at the same time academic in its depth of insight.
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