Sramana Mitra on Strategy Sramana Mitra is a high-impact Entrepreneur- Executive in Silicon Valley. She focuses her Strategy Consulting expertise on market-oriented challenges, ranging from product strategy, market strategy, channel strategy, M&A, funding, and exit strategy.
Sramana’s unique attribute in Consulting is her operating background as an Entrepreneur CEO, which enables her to chalk out a clear execution path and a task break-down to convert her strategy into an operating plan within limited resources. Her extensive network is always a great source of business development opportunities made generously available to clients.
Sramana engages in facilitating strategic planning programs, as well as longer term engagements that include positioning, turnarounds, business development (strategy, deal structuring and negotiations), as well as fund raising and M&A. [See "Trend Radar 2008: Financing, Roll-Ups, and Acquisitions".]
Other attributes that distinguish her methodology and approach include:
* A thorough positioning framework that addresses a 360 degree view of product, marketing, and sales.
* Precise ability to zero-in on the key issues that are potential road blocks towards crossing the proverbial chasm.
* Creativity and intuition for identifying repositioning opportunities for businesses that are in turn-around situations (if there is one).
* Well-developed process for identifying, quantifying and validating major new growth markets, and for creating realistic penetration strategies.
* Financial engineering knowledge to support strategic maneuvering, including Buy-side and Sell-side M&A, Private Equity / LBO, Corporate Carve-outs, and other sophisticated structures.
Sramana also consults with Mutual Funds and Hedge Funds on technology stocks.