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Apple Inc: The Hype Must Go On

REB's comments are spot on. I get so weary of reading about the Apple "hype machine". They introduce their products in a very compelling and professional manner that many companies could stand to learn from....then they go back to work. As a general rule they do reveal let alone hype products prior to release. After the release they pretty much stay clear of getting involved with the public dialogue which runs the full spectrum from pure FUD to gushing praise. I find it ironic that the often alluded to Apple hype machine is a direct creation of the media that persits on pinning that label on Apple.