Jeff Molander_

Ice.com CEO Disses Google, Yahoo; Suggests Cut In Online Ad Spend

Mr. Gniwisch works in jewelry -- a highly "shopped" (by price) sector. What led him to believe that buying "traffic" from a search engine would net him anything else?

Answer: (?)
As Esther Dyson recently said, <strong>“There is way too much obsession with search, as if it were the end of the world. Google equals money equals search equals search advertising; it all gets combined as if this is the last great business model.” </strong>