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Ashkan:
Apr 18 14:16 pm
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All Comments by Jeff Molander_ »Agencies, Publishers Might Not Welcome Google or Microsoft Acquisition of DoubleClick [View article]
Your suggestion that agencies will drop DCLK's tool set based on automation fears seems extreme. As well, aQuantive has proven that a company can successfully navigate these waters -- offering agencies a tool set (Atlas), distribution (DrivePM) while directly competing with them (AvenueA). Why can't big G do the same? I guess time will tell!