Did Starbucks' CEO Really Say That? [View article]
Thank you for taking the time to write about SBUX and MCD. I do agree with some of the points you made, however, I would have to agree more with Chris Thomas' reply. I believe it will take a long time for MCD to really compete with SBUX. Right now, when asked about quality coffee, you think SBUX. When you want a peaceful, relaxing environment you immediatly think SBUX. I mean, I'm not going to meet my pals tonight at MCD to discuss some business. I'm sure you agree with me there. I guess where there could be some potential competition is the morning rush. Even then, SBUX is a brand that is known for great coffee. Right now, MCD is a brand known for horribly cheap coffee. It will take time - I think a long time - for that to change.
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Did Starbucks' CEO Really Say That? [View article]
I do agree with some of the points you made, however, I would have to agree more with Chris Thomas' reply. I believe it will take a long time for MCD to really compete with SBUX. Right now, when asked about quality coffee, you think SBUX. When you want a peaceful, relaxing environment you immediatly think SBUX. I mean, I'm not going to meet my pals tonight at MCD to discuss some business.
I'm sure you agree with me there. I guess where there could be some potential competition is the morning rush. Even then, SBUX is a brand that is known for great coffee. Right now, MCD is a brand known for horribly cheap coffee. It will take time - I think a long time - for that to change.