the big apple

Lululemon Athletica: Heading for Single Digits

Interesting article, John. I can only assume you're either trying to short it like the guy who tried to prove there was no seaweed in the clothes, or just upset that you missed the IPO. Either way, it's not professional to lie about the company and what you think are the trends. I'm sure you are smart, but I don't think you do Yoga or have any idea what is going on in the health and fitness community...

(1) yoga is not a fad and will likely be required as part of school exercise programs across the country in the coming years because every study is showing it is one of the best forms of preventative medicine out there. You will see entire generations growing up with yoga.

(2) that said, forget about yoga - this store appeals to anyone who is interested in fitness - go to a store and you will find very high quality clothes that last a very long time and even more importantly, there are plenty of things under $60 and there are no $60 T-shirts.

(3) they have free tailoring - I don't know any store that has that.

(4) every single woman I've talked to who buys something there says it makes them look thinner and feels great. You cannot fight that, John, it's like the laws of physics....this stock will be at $70 at the end of 2009.

(5) in the same way entire generations are growing up with yoga, they are growing up with iPods, which when they first came out, were shunned because they were too expensive. You will be as wrong about LULU as Herb Greenberg was about Apple years ago...