the big apple

The 'Melt-Up' Rally Continues

again, this is another analysis that completely misses the company Apple has become. Apple is no longer a computer company. It is a LIFESTYLE company. When the economy is down, Apple prevails because people want some kind of entertainment to lift depressing circumstances. People are not going to give up music and you can buy a song for $.99, quickly, legally, and easily. When the economy is strong, Apple prevails because they will sell more gadgets, which is always fun. But even more important is the fact that when you are an Apple customer, you are changing over how your whole life is organized. My suggestion to analysts - get a mac laptop, a .mac account, and an iPhone. See how easy it is to sync all your information, back it up daily, send emails, and conduct business. Buy a song on iTunes. When you see how easy it all really is, you will change your tune as to whether or not it matters whether the rest of the economy is bad. Then again, Apple is the only stock I've stayed with the past 3 years and if it wasn't for skeptical analysts, I wouldn't have been able to buy low and get a 45% return year after year. Thank you!