rhodope

Can The Gap Turn Things Around?

I think that "Breaking of their pattern of selling “uniform” clothing " Is not the way to go. If they could maintain this uniform cashflow while "offering a wider and more diverse product mix" would be the way to go. If they could offer one-off or modded up Individualized clothes that build on the existing products. (I'm talking embroidered pockets on the jeans, screen printed shirts, same as the existing styles but with a little something something that makes it more unique, you know for the kids...) The problem I have seen with Gap is that their clothes suck in that they are waaay overpriced, get real your jeans are garbage when compared to Mavi, Levi or Guess, but they know how to make the patterns right. Where is the hook to get you in the store? What do they do better than anybody else? I am drawing a blank.