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More than half of the most popular e-books on Kindle (
) are being
given away free
as authors seek publicity and Amazon tries to incentivize Kindle purchases. Publishers, already worried that the $9.99 e-book standard is too low, are starting to panic.
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it's not really about publicity infrastructure, but rather imprimateur. self-published authors can certainly get their books into physical book stores, but a publisher's relationship with its accounts is something an author can't replicate on his own. without a traditional publisher most authors will have trouble getting substantial orders and placement. this may change as more people opt for ebooks bought through itunes or another online vendor. but there is till the issue that most self-published material is really bad, and there is an enormous amount of it, so it's hard for me to see the advocacy role of the publisher changing very much.
Jan 24, 2010. 03:28 PM
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