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  • Starbucks (SBUX -2.1%) plans to ignite one its largest marketing campaigns ever to back the launch of the Verismo coffee/espresso machine. Though Green Mountain Coffee Roasters (GMCR +1.1%) backers cling to hopes the market is big enough for Keurig and Verismo brewers to both carve out profits, early reports from retailers suggest the tremendous demand for the new SBUX machine could create a "disruptive force." In addition to more intense marketing, Starbucks will also add demonstrations and sampling efforts at many U.S. stores leading up to Christmas, as well as 10K Verismo events at specialty retail stores selling the product. [View news story]
    Would love to get a new Verismo....just as soon as the ridiculously high pod prices are reduced by 50%, or more. Until then, I will happily continue to use my Keurig and ignore SBUX's marketing campaign.
    Oct 9 12:49 PM | 1 Like Like |Link to Comment
  • Analyzing the Australian Dollar: Up, Down, and Under (ETF: EWA) [View article]
    SAD is an inverse AU$ ETF
    Jun 10 10:22 PM | Likes Like |Link to Comment
1 Like