SUMMARY: 15+ Years . . . Proven Leadership and Successes with: • Branding – Assessment and leadership (in-house teams & outsourced) of Brand Creation, Positioning (OPP; MPP; HPP), Implementation Strategies, and Management for Consumer Product brands sold at retail ranging in size from $5M to $1B+ in sales. • Marketing – Led teams charged with assessing and implementing Competitive Landscape Research, Market & Consumer Research /Insights, Product Positioning & Line Extensions, and, Implementation of Brand standards to Product, Packaging, POS, and Merchandising. • Product Development - Managed and led entire process from Product & Feature Definition to Market Research, to Ideation, to Product Design & Development to Sourcing & Vendor Selection (China, Mexico, Latin America), through manufacturing release and market introduction at retail level--resulting in the launch of over 350 “new” products in North and Latin America for numerous Fortune 100-1000 companies in: Aerospace, Bath, Consumer Products, Electrical, Fitness, Flooring, Hardware & Tools, Housewares, Kitchen, Entertainment, Medical, Industrial, Retail, Office, Outdoor Patio, Power Tools, Sporting Goods, and Toy & Games to name a few. • Business Development - Established and led Business Development/Sales (building programs and sales—incremental and long term; developing individuals with cross functional backgrounds/skill sets, providing ongoing direction; hire, develop, retain individuals), Program Development (product descriptions, plan-o-grams, promotions, and channel delivery). • Sourcing - Traveled within Asia and domestically (US & Mexico) to identify, source, manage and implement Design/Development, Tooling, Prototyping and Packaging resulting in market impact of US$3B (product sales from shipment to retail shelf). • Operations – P & L; Human resources, Capital budgets and Expenditures at startups, JV’s, acquisitions, re-orgs, turnaround, and multi-sites with annual revenues of up to $9B. SPECIALTIES: Branding, Consumer Research, Industrial Design, Innovation, Product Development, Global Sourcing. EXPERIENCE: Principal, Director of Client Services at ConsultSource.G (a division of G. Martinez, LLC). August 2008 – Present SERVICES: Branding, Marketing, Market & Consumer Research, Product Development, Innovation Sessions, Packaging Design, Merchandising & Displays, IP & Trademark Management, and Sourcing of OEM's in China and Latin America. EXPERIENCES: Leading Product Development teams for F500 companies in the Appliance (small), Bath, Consumer (mass; durables; electronics), Hardware, Lawn & Garden, Outdoor, Power Tools, Sporting Goods, and Toys to name a few. EDUCATION: Art Center College of Design BS, Industrial Design University of Phoenix MBA-Technology Management candidate (2011) OTHER: Fluent in Spanish and English; Guest Speaker; Lecturer; Expert Witness for IP cases; Global Traveler.