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g. martinez

g. martinez
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ABOUT
SUMMARY:

15+ Years . . . Proven Leadership and Successes with: 


• Branding – Assessment and leadership (in-house teams & outsourced) of Brand Creation, Positioning (OPP; MPP; HPP), Implementation Strategies, and Management for Consumer Product brands sold at retail ranging in size from $5M to $1B+ in sales.


• Marketing – Led teams charged with assessing and implementing Competitive Landscape Research, Market & Consumer Research /Insights, Product Positioning & Line Extensions, and, Implementation of Brand standards to Product, Packaging, POS, and Merchandising.


• Product Development - Managed and led entire process from Product & Feature Definition to Market ...More
SNAPSHOT
  • Description: Occasional Investor. Trading frequency: Infrequent
  • Interests: Retirement savings, Stocks - long, Tech stocks
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