I am an individual, value, investor. My approach is centered around the tenets described in "The Essays of Warren Buffett" and the various books written on Buffett by Timothy Vick (read them all). I choose companies with high owner earnings, historical ROE's, and economic goodwill. I am not interested in cyclicals and seldom stray into tech. It occurs to me that the step in investing most prone to error is that of "when to sell." Therefore, I try and choose companies that I could foresee never selling.