I am a sixty year old Techie whose marketing experience predates most posters on this site. I am long AAPL and RIMM on the Tech side. I own products from neither company. The majority of my investments are aggressive type with some growth and most income focused. All are held through an independent Broker, based in Los Angeles. I a former Edward Jones employee of some 5 years plus. EJ never would talk to clients about Shorts or puts so I am learning that now. Right now I am satisfied just owning real shares.
Eric Dee