Linda Nelson

Imax Is the Future of Movies

Ten years ago, I started a company called Showmax. The Business Plan set out to show that IMAX was the future of movies. Mind you, most of the IMAX screens were in science museums back then, but it was clear that this was a superior experience. With my partner, I produced a very commercial large format film that played in fifty IMAX and other large format theaters worldwide. It was an NSYNC concert film at the height of their phenomenal success. It helped bring a new audience to museums. After many attempts to get the company off the ground, including lawsuits from people and companies/institutions that didn't "get it", we abandoned the company because we were unable to raise enough financing to get the company properly funded and deal with the opposition. I'm thrilled to see that the concept is finally being embraced and perhaps it's time to revisit the possibility of making more BIG movies.